7-11 Japan offers an incredible array of food items that are not just convenient but absolutely delicious. In this guide, I’ll share the 40 best 7-Eleven Japan food items you absolutely must try. You can read my full review of each item to help you navigate the overwhelming options when you’re standing in front of those aisles.
Snacks & Desserts
1. SUGAR BUTTER TREE
You’ll find these cookies with caramel particles on the surface offering a crispy texture and white chocolate filling that tastes sweet and milky. I tried this during my first visit to Japan and was amazed by the perfect balance of sweet and buttery flavors.
2. Rich Chocolate Cake
The moist and soft chocolate cake melts on your tongue with rich, bitter-sweet chocolate flavors. When I tasted this, I was impressed by how it managed to be rich without being overwhelming.
3. Bite-Size Chocolate Puffs
These crispy cookies wrapped in rich chocolate filling have just the right sweetness that won’t be too heavy. I actually bought several packages during my stay in Japan because they’re perfect for snacking.
4. Moist Baumkuchen
Made with premium eggs, this cake is moist and soft with natural egg aroma, topped with crispy sugar glaze. I was surprised by how fresh and high-quality this convenience store cake tasted.
5. Rich Brownie Series
The super rich brownie cake series has a silky, creamy texture that’s not too bitter, and very fragrant - especially the matcha flavor which is very popular. I tried the matcha version and was impressed by how the green tea flavor was perfectly integrated into the rich chocolate base.
6. Custard Cream Crepe
The soft and chewy crepe skin with cool temperature, the filling is the highlight with 20% more custard cream, sweet and rich, melting in your mouth. I was amazed by how much more filling they managed to add - it really makes a difference!
7. Chocolate Green Grape Gummy
The outer layer is covered with rich chocolate, with chewy green grape gummy inside. One bite combines the sweet chocolate and fresh grape aroma perfectly.
8. Golden Soft Serve Ice Cream
Vanilla ice cream with rich and thick texture, full of milk aroma! Although it’s rich, it’s not heavy at all - perfect for both adults and children.
9. Raw Chocolate Ice Cream
7-11’s winter limited raw chocolate ice cream has rich chocolate flavor and smooth texture that leaves you wanting more. I was lucky enough to visit Japan during winter and try this seasonal treat.
10. Japanese 711 Organic Chestnuts
From Japanese 7-11, these chestnut snacks come in individual small packages for freshness, allowing you to enjoy the chestnut flavors anytime. I appreciated the thoughtful packaging that keeps each portion fresh.
11. Pistachio Flavor Cookies
7-11 exclusive “sugar butter tree pistachio flavor” cookies maintain the brand’s classic crispy texture while trying innovative pistachio flavor for the first time. I was curious about this unusual flavor combination and was pleasantly surprised.
12. Sweets Cheesecake
Japanese 711’s collaboration with famous dessert brand Sweets creates a cheesecake that perfectly balances rich and light texture. I tried this collaboration and was impressed by the quality.
13. Direct-Fire Pudding
Using fresh eggs from their own supply mixed with milk, carefully roasted with direct fire until the surface is attractively charred, topped with slightly bitter caramel sauce. I loved the authentic caramelized top that gave it a sophisticated flavor.
14. Caramel Brûlée Ice Cream
Using exclusive technology to roast a crispy caramel layer on the ice cream surface, forming a perfect contrast with the smooth Hokkaido ice cream layer below. I was amazed by the technique used to create the caramelized top on the ice cream.
15. Rum Raisin Sandwich Cookies
Perfectly combining fermented butter and alcohol aroma, showing elegant and not too sweet mature flavors. I appreciated the sophisticated flavor profile of these cookies.
16. Matcha Chocolate Balls
Adding Kyoto Uji matcha powder to the outer chocolate layer, covering crispy and light corn balls. I loved how the matcha flavor was perfectly integrated into the chocolate coating.
17. Spicy Soft-Boiled Egg
Japanese 711’s new “spicy soft-boiled egg” features perfect half-cooked yolk combined with carefully prepared spicy sauce, plus the layered flavor of pickled onions. I was initially skeptical about this unusual combination, but the spice level was just right.
Breads & Sandwiches
1. Custard Cream Donuts
The chewy exterior, similar to mochi texture, topped with powdered sugar and cookie crumbs, filled with generous custard cream. I discovered these while exploring a 7-Eleven near Shibuya, and the texture was unlike any donut I’d had before.
2. 7-Eleven Strawberry/Blueberry Cream Sandwich
Soft bread filled with plenty of strawberry or blueberry pieces, paired with sweet but not heavy cream, creating a refreshing fruit aroma and rich milk flavor. I tried both flavors during my stay, and each bite was a perfect combination of fruity freshness and creamy richness.
3. Curry Bread
The outer layer uses 7-11’s original bread flour to create curry bread with an amazing crispy texture, with chewy dough inside filled with aromatic curry combining multiple spices. I tried this as a quick snack and was impressed by the quality of the curry filling.
Rice Balls & Onigiri
1. Raw Egg Soy Sauce Rice Ball
Including a runny, oozing egg yolk combined with soy sauce rice, with no egg fishy smell at all. I was initially hesitant about the raw egg but was pleasantly surprised by how fresh it tasted.
2. Half-Cooked Boiled Egg Tonkotsu Soy Sauce Rice Ball
Rich tonkotsu soy sauce aroma combined with smooth half-cooked egg, perfectly integrating with the clearly defined rice grains. I loved how the creamy egg mixed with the savory sauce created a perfect combination of flavors.
Snacks & Chips
1. Jagabee Potato Chips
These Japanese 7-11 potato snacks come in soy sauce butter flavor among others. I found the unique flavor combinations really interesting - soy sauce butter is definitely not something you’d find at home!
2. Cheese Flavor Twisted Potato Chips
Luxurious cheese corn snacks with each corn piece covered in intoxicating extra cheese powder, perfectly combining crispy exterior and rich cheese flavor. I found the cheese flavor to be intense but not overwhelming.
3. Thin-Cut Potato Chips with Sour Cream Onion
Thin-cut chips with salty and sour taste, the thin slices elevate the crispy and light texture, and the refreshing sour cream acidity highlights the onion saltiness. I found these to have a perfect balance of flavors.
Poultry Dishes
1. NANACHIKI Chicken
7-11’s fried chicken focuses on juicy and satisfying texture, using exclusive seasoning to lock the meat juices in the crispy skin. I tried this during a long day of sightseeing in Tokyo, and it was the perfect pick-me-up.
2. Fried Chicken Skewers
Three golden fried chicken pieces skewered on bamboo sticks, preventing oily mess while eating, with crispy fried exterior and tender, juicy meat inside. I found these to be perfectly convenient for eating on the go.
3. 7-Eleven Fried Chicken Skewers
71 chicken skewers have a very crispy exterior - more like a thin, crispy shell wrapping tender and juicy chicken inside. I found the texture to be perfectly balanced between crispy and juicy.
4. 7-Eleven Spicy Fried Chicken
7-11’s fried chicken pieces have crispy exterior and tender, juicy interior. One bite releases abundant meat juice, with subtle garlic aroma blending perfectly with just-right spiciness.
5. Yakitori Skewers
After heating, rich barbecue aroma hits you, making you feel like you’re in a Japanese izakaya. The chicken thigh meat is tender and juicy, with a slight sweetness when entering the mouth.
Meat Dishes
1. Hokkaido Potato Beef Croquette
You’ll hear the satisfying sound of the crispy coating cracking when you bite into it, followed by the delicious meat juices filling your taste buds. I was amazed by the quality of this convenience store croquette - it rivals what you’d find in a specialty shop.
2. Beef Offal Stew
Beef offal seasoned with ginger, garlic and other seasonings, with rich meat aroma that hits you after microwaving. I was adventurous enough to try this and found it to be quite delicious despite my initial hesitation.
3. Golden Beef Stew
After 5 hours of stewing, it features a luxurious texture like a high-end Western restaurant, with large pieces of melt-in-your-mouth beef. I was amazed by the quality of this convenience store meal.
4. Thick Beef Jerky
Made with especially flavorful beef thigh meat, seasoned with teriyaki sauce that adds sweetness. I found this to be a high-quality jerky with excellent texture.
5. Golden Angus Beef Hamburg Steak
The hamburger steak exterior is pan-fried to be crispy and aromatic, while the interior maintains the delicious meat juices. The sauce is sweet and salty to taste, rich but not heavy.
Hot Pot & Stews
1. 7-Eleven Oden
Including beef tendons, tofu, sausage rolls, eggs, konjac noodles, steamed buns, vegetable tofu cakes and many other ingredients. I found the oden selection to be quite varied and satisfying.
2. Mongolian Ramen Nakanoto Spicy Miso Ramen
Combining spicy and stimulating broth with the sweetness of vegetables and tofu, creating rich and multi-layered taste experiences. The thin flat noodles absorb the broth perfectly, with a chewy and elastic texture.
Beverages
1. Yuzu Lemon Soda
The sour-sweet taste is refreshing and not heavy like other sodas, tasting like fresh-squeezed juice, natural and delicious. I found this to be a perfect drink to cleanse your palate between heavier snacks.
2. Cocoa Beverage
Rich and aromatic cocoa flavor with slight bitterness, smooth texture without any graininess. I enjoyed this as a warm drink during cooler evenings in Japan.
3. Strawberry Yogurt Drink
The yogurt sweetness is moderate, not too sweet, refreshing and smooth, with fruit pieces that provide great texture. I appreciated the real fruit pieces that added a nice chewy texture to the drink.
FAQ
Final Thoughts
Ready to experience the best of Japanese convenience store culture? Start planning your Japan trip now and make sure to visit multiple 7-Eleven locations to try these amazing food items! For more delicious Japanese snacks and treats, check out our 2025 Ultimate Guide to the Most Amazing Japanese Sweets and Treats. Check related posts for more Japanese food recommendations and travel tips.